neuSprung is a vibrant, human-centered Swiss brand built on the powerful idea of “Impact Through Connection.” Its brand identity blends clarity, modern aesthetics, and emotional resonance to support a consultancy that leads with vitality, intelligence, and purpose.

The name “neuSprung” symbolizes a fresh leap — a new beginning infused with energy and innovation. This is reflected in its visual language, centered on a bold Apple Green primary color, evoking growth, optimism, and environmental harmony. Paired with Eerie Black and crisp White, the palette ensures contrast, clarity, and accessibility across digital and print formats. Accent tones like Celestial Blue and Tomato Orange further enhance its versatility and expressive range.

Logo construction follows rigorous alignment and spacing principles, ensuring consistency, readability, and professional presence. The clear space and structured grid communicate a sense of order and trustworthiness. Variations of the logo include configurations with or without the tagline, optimized for different applications and backgrounds.

Typography is a cornerstone of neuSprung’s communication. Open Sans provides the core typeface, chosen for its neutral, friendly tone and high legibility in digital environments. It is paired with Playfair Display for elegant headlines and visual emphasis, especially in print and social content.

neuSprung’s social media strategy emphasizes consistency and community. By maintaining strong visual cohesion and actively engaging audiences, the brand leverages its identity to build loyalty and recognition.

Overall, neuSprung’s brand identity is intentionally designed to be both approachable and powerful — a fresh, grounded visual system that reflects the consultancy’s mission to foster meaningful transformation through connection, clarity, and creative thinking. It’s a brand that invites progress while staying grounded in purpose.