TipTap is a water filtration brand dedicated to accessibility, cleanliness, and everyday health. Its visual identity communicates clarity, trust, and a modern approach to solving one of the world’s essential needs: safe, filtered water from any tap.

At the heart of TipTap’s branding is its logo—a clean, bold wordmark that fuses simplicity with symbolism. The brand name is split into “TIP” and “TAP,” suggesting universality and ease of use. In place of the “O,” a cleverly integrated water droplet serves as a visual anchor. This droplet contains a small white curve, reminiscent of a drop-in-motion or possibly a reflection, reinforcing the fluidity and purity of water.

The use of light blue for the droplet suggests cleanliness, trust, and health—hallmark values in the water purification industry. The navy blue background adds contrast and depth, helping the white lettering and blue droplet pop, while also conveying a sense of stability and reliability.

The tagline “Water Filtration For Every Tap” is prominently placed below the brand name. It clearly defines the mission and market positioning—universal, inclusive, and solution-driven. The sans-serif typeface used throughout is modern and highly legible, contributing to a sense of approachability and professionalism.

Overall, TipTap’s brand identity strikes a perfect balance between functional clarity and emotional appeal. It speaks to both the practicality of its products and the essential human right to clean water. The result is a memorable, purpose-driven identity that builds consumer trust while reinforcing the brand’s commitment to everyday wellness through better water.